Terms of Service

Draft for review. This document was prepared as part of the Wristcraft site build and has not been reviewed by counsel. Confirm the entity details, retention periods and jurisdiction clauses with your lawyer before launch.

These terms govern your use of wristcraft.app, the fitting app inside it, and anything you order from us. By running a fitting session or confirming a build you accept them. Read section 6 on what a fitting result is and is not, and section 9 on liability, carefully. Made-to-measure builds also carry the Bespoke Order Terms, which take precedence where the two disagree.

1. Who you are contracting with

Wristcraft Atelier S.r.l., Via dei Serragli 108, 50124 Firenze, Italy. VAT IT 04812390488. REA FI-612904. Contact concierge@wristcraft.app, or +39 055 264 8110.

2. Eligibility

You must be at least 16 to run a fitting session and at least 18, with legal capacity to contract, to confirm a build. If you are ordering for a company, you confirm you are authorised to bind it.

3. Accounts

You can fit without an account. An account exists so your measurements, saved watches and wardrobes persist. Keep your credentials to yourself; you are responsible for what happens under your account until you tell us it is compromised. Give us accurate details — a build cut to a wrist measurement you invented is not a fit fault. You may delete your account at any time from your account page or by writing to the concierge.

4. Acceptable use of the fitting session

The fitting session is for styling and specifying your own straps. You may not:

• Scrape, crawl or automate the app, or run sessions at a rate that degrades it for anyone else.
• Extract, mirror or rebuild the fit database — the 2,140 references and their measurements — in whole or in substantial part.
• Reverse-engineer the Caliper fit engine, or use its output as training data or as the basis of a competing fit tool.
• Re-use our 3D renders, swatch photography, product copy or wordmark commercially without written permission.
• Upload photographs you do not have the right to upload, or anything unlawful, or anything containing another person as the subject.

Reasonable personal use is expected and welcome: run as many sessions as you like, save as many wardrobes as you like, screenshot your own results and share them.

5. Your wardrobe, your licence

The wardrobe a session generates for you is yours to keep, screenshot, print and show to anyone. We grant you a perpetual, worldwide, royalty-free licence to use your own generated wardrobe and its specification sheet for personal purposes, including having a strap made elsewhere from the measurements. We are not precious about the numbers; the measurements describe your watch, not our invention.

What that licence does not cover: the underlying fit database, the Caliper engine, the render assets themselves, or any use of our marks that suggests we endorse a third party’s work.

6. Fitting results are an engineering estimate

A fitting result is our best professional estimate, not a guarantee of fit. The Caliper engine resolves your reference against a measured database, applies the wear-pattern answers, and returns dimensions with a stated tolerance. It is accurate for the references we have physically measured and it is an interpolation for the ones we have not, which is disclosed in the session when it happens.

Things outside our control will change the result: an aftermarket bezel or caseback, a service replacement of the case, a non-standard spring bar, a curved-end requirement we could not see, a wrist measured over a sleeve, or a watch that has been modified. If the reference or the measurements you gave us were wrong, the strap will be wrong, and that is a change of mind rather than a fault. Where the strap does not match the reference you correctly declared, the fit guarantee in the Bespoke Order Terms applies.

7. Our intellectual property

The Wristcraft name, the WRISTCRAFT wordmark, the Caliper fit engine and its database, the 3D strap renders, the swatch photography, the site design and all site copy belong to Wristcraft Atelier S.r.l. or our licensors. You may link to us and quote short extracts with attribution. Everything else needs written permission. Typeface licences are held by us and do not transfer with any extract.

8. Photographs and other content you upload

You keep ownership of every photograph you upload. You grant us a limited licence to store, crop and inspect it for the sole purpose of confirming your fit and completing your build, and to keep it for the 90 days after shipping set out in the Privacy Policy. We will not publish it, use it in marketing, or show it to anyone outside the atelier without asking you separately and in writing. We may remove content that breaks section 4.

9. Availability, changes and suspension

We aim for the app to be available around the clock and we publish planned maintenance in advance, but we do not promise uninterrupted service. We may add, change or withdraw features, leathers, hardware finishes and packages. Where a change removes something you have already paid for, we will offer an equivalent or refund the unused part.

We may suspend or close an account that breaches section 4, that is being used fraudulently, or that has an unresolved chargeback. Where the breach is fixable we tell you first and give you a chance to fix it. You can appeal a suspension to legal@wristcraft.app and a human will read it.

10. Liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited under Italian law — including your statutory rights as a consumer under the Codice del Consumo.

Subject to that, our total liability for any claim connected to a build is limited to the amount you paid for that build, and for any claim connected to the app alone to EUR 180. We are not liable for indirect or consequential loss, and specifically not for damage to a watch caused by a third party fitting a strap, by a spring bar we did not supply, or by continuing to wear a strap after we told you it was worn out.

11. Indemnity

If you are using the app for business purposes and a third party brings a claim against us because of content you uploaded or because you broke section 4, you will cover our reasonable legal costs and any award. This does not apply to consumers.

12. Governing law and disputes

Italian law governs these terms. If you are a consumer you keep the protection of the mandatory consumer law of your country of residence and you may bring a claim in your local courts. Otherwise the courts of Florence have exclusive jurisdiction.

Escalation, in order: write to concierge@wristcraft.app and we answer within one working day; if that does not settle it, ask for it to go to legal@wristcraft.app, which responds within ten working days with a written position. EU consumers may also use the European Commission’s Online Dispute Resolution platform at ec.europa.eu/consumers/odr. None of that removes your right to go straight to court.

13. Changes to these terms

We may update these terms. The version in force for a build is the one published when you confirmed it, and we keep prior versions on request.